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Posts Tagged ‘business grant’

The Halstead Grant 2011 Application Now Available

In Jewelry Business Grant, Jewelry Business Topics, Uncategorized on October 28, 2010 at 4:33 pm

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Are you starting a jewelry business? Do you have what it takes to be one of the next big names in jewelry design? We are excited to launch the application for the next Halstead Grant for new jew

elry designers in the bridge segment. The  deadline is June 6, 2011. Download the application now and start thinking about your business plan and jewelry submissions. This is an amazing opportunity for a $6,000 grant award plus publicity and recognition in the industry. This will be our 6th annual competition. Visit The Halstead Grant website for details on the award as well as past winners & finalists. Please spread the word!

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Cowboy’s Sweetheart Jewelry Wins National Award & Business Grant

In indie jewelry, Jewelry Business Grant, silver jewelry on August 11, 2010 at 9:14 am
Cowboy's Sweetheart Jewelry

Western Jewelry for the American Cowgirl

Western jewelry designer Amy Fortunato of Cowboy’s Sweetheart rounded up top honors in the 2010 Jewelry Design Business Development Grant competition. Her prize package includes $6,000 in cash and jewelry supplies. The annual award is sponsored by jewelry supply wholesaler Halstead Bead, Inc.

The grant is awarded to a new jeweler in the bridge or handmade jewelry segment each year in recognition of design skill and business acumen. Candidates must submit lengthy applications including portfolios of original jewelry and details of their business plans.

“Amy’s work beautifully blends western inspired silversmithing with contemporary design elements. Her line is both fashionable and affordable,” said one competition judge, Hilary Halstead Scott, “her witty branding and accessible price points are perfect for an accessory start-up in the current economy.”

Fortunato received her jewelry training as part of a Fine Arts degree from the University of Connecticut. Her career has included graphic design and jewelry production for other companies prior to launching Cowboy’s Sweetheart. Fortunato describes the genesis of her company as her answer to the call “Go West, young lady, go West!” After moving to Colorado she began her love affair with the region’s natural surroundings, history and people.

“I attempt to celebrate a little bit of the American West each time I turn out a new piece.” she stated. “I am thrilled to receive this recognition and the opportunity to grow my business.”

Cowboy’s Sweetheart joins a distinguished list of past Grant winners in the industry. Her jewelry collections are available online at www.Cowboys-Sweetheart.com. A complete list of past grant recipients and finalists as well as competition details are on the Jewelry Design Business Development Grant website at www.HalsteadBead.com/grant.


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Cowboy’s Sweetheart Jewelry Wins National Award & Business Grant.

Targeting Customers: The Key to Marketing Your Jewelry Business

In Jewelry Business Grant, Jewelry Business Topics on August 18, 2009 at 8:40 am

Know your audience. This simple principle is the basis of all marketing. Without targeted customers in mind, developing a marketing plan can seem very daunting. And without a marketing plan your efforts can become scattered and counterproductive to your image. Targeted customer groups will direct your energy into strategic, focused and successful marketing. This article will guide you through target customer identification and how to use your analysis as a tool for marketing campaigns.

So, who are your target customers? If you say, “women, aged 20-60 with middle to upper income levels,” then you have only scratched the surface of your customer analysis.

The biggest weakness we often see in our Jewelry Design Business Development Grant competition entries is the lack of targeted customer definitions. The above statement is not targeting. It describes an enormous population in this country with very little in common with each other. Moreover, targeting is more than just basic demographics like age and income. Jewelry is an emotional purchase. Targeting needs to include tastes, interests and self-image or “psychographics.” To be a successful marketer of your products, you must define your primary customer base in much greater detail.

It is true that your jewelry may appeal to a wide range of women. However, you should see that your designs sell best to a core group that has a great deal in common with one another. These commonalities will extend beyond just preferences in jewelry. To identify a primary target group it is a good idea to start with yourself. Your demographics, tastes and design style will likely appeal to people very similar to you. Try answering these questions about yourself and the majority of your clients.

  • What are your family situations?
  • Where do you live?
  • What are your career situations?
  • What are your primary social activities?
  • What are your hobbies?
  • What clothing stores do you frequently visit?
  • What are your definitions of a typical night on the town?

Now consider the following three example target groups defined by these parameters:

Young Urbanites

Women 22-30

  • Single, dating, perhaps have a roommate
  • Live in the city, most likely in apartments
  • Career-minded, educated and upwardly mobile
  • Socialize at work, bars, nightclubs, the gym, coffee shops ….Click below to keep reading the entire article Read the rest of this entry »

Grant Judging Nearly Finished

In Jewelry Business Grant, Uncategorized on July 10, 2009 at 9:15 am

We committed to an intense schedule of grant judging this year in hopes of concluding the process a little bit earlier than usual. We are on track to do so and expect to announce results in about two weeks, give or take. This will be a fresh batch of incredible new talent for all you fans of emerging designers. We will be profiling each finalist on this blog in the month of August so check back often to start planning your holiday wish list:)

Grant Judging – Getting Organized

In Jewelry Business Grant on June 22, 2009 at 1:04 pm

Wow,  it looks like a great pool of candidates in the grant competition this year! We are busy organizing application materials in the judging rooms, sending out receipt confirmations and setting up for the long weeks of judging ahead.

We spend hundreds of hours reading through submissions each year. Every judge goes through most packets at least 2-3 times during the course of the judging process. These are big packets so that is a lot of reading and note taking! Judging typically takes at least three elimination cycles to get to our finalist group. We should finish organizing today and be ready to jump into judging tomorrow.

I plan to make a special trip to Starbucks to make sure I’m ready. Mmmm, I can taste my latte now:) There is nothing more delicious than a morning full of good coffee and beautiful jewelry. Good luck everyone!

Applications are arriving!

In Jewelry Business Grant on June 15, 2009 at 4:27 pm

Grant competition submissions are coming in quickly now in these final days before the postmark deadline on Wednesday. Applicants look great so far. We will begin judging on Monday. Best of luck to all who entered!