Archive for the ‘Jewelry Business Topics’ Category

The Halstead Grant 2011 Application Now Available

In Jewelry Business Grant, Jewelry Business Topics, Uncategorized on October 28, 2010 at 4:33 pm

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Are you starting a jewelry business? Do you have what it takes to be one of the next big names in jewelry design? We are excited to launch the application for the next Halstead Grant for new jew

elry designers in the bridge segment. The  deadline is June 6, 2011. Download the application now and start thinking about your business plan and jewelry submissions. This is an amazing opportunity for a $6,000 grant award plus publicity and recognition in the industry. This will be our 6th annual competition. Visit The Halstead Grant website for details on the award as well as past winners & finalists. Please spread the word!



Call for Entries – Jewelry Design Business Development Grant

In indie jewelry, Jewelry Business Grant, Jewelry Business Topics on January 28, 2010 at 8:35 am

Halstead Bead, Inc. is calling for entries to its fifth annual Business Development Grant competition for new American jewelry designers entering the bridge jewelry trade. The deadline for packet submissions is June 9, 2010. The winner of the 2010 Grant will receive $6,000 in cash and jewelry supplies as well as other benefits.

The Halstead Bead Jewelry Business Development Grant differs from other jewelry industry competitions and awards because of its emphasis on business skills. Entrants must demonstrate not only extraordinary design, but also a strong business strategy for their start-up. The application experience promotes the business planning required to make a jewelry brand commercially viable at the national level.

Jewelry designers utilizing a wide variety of fabrication techniques including casting, lampworking, metal clay, beading, or metalsmithing are eligible to enter the competition. Entrepreneur candidates must be US citizens who began their small businesses after January 1, 2007. Their design companies must focus on “bridge” jewelry which is the segment between costume jewelry and fine jewelry that includes accessories in sterling silver, Argentium, semi-precious stones, crystal, freshwater pearls and other similar materials.

Complete application details can be found at http://www.halsteadbead.com/Grant. Candidates must submit a design portfolio, resume and answers to several business planning questions. Applications must be received between April 15 and June 9, 2010. The grant website also includes several helpful articles on launching a national jewelry brand as well as information on past winners and finalists. Previous grant winners include VOSTENAKstudios, Bridgland Studios, Belle Brooke Designs, and Ananda Khalsa Jewelry.

The grant sponsor, Halstead Bead, Inc., is one of North America’s leading jewelry supply wholesalers. The firm was established 37 years ago and now supplies thousands of component resellers and jewelry manufacturers around the globe. Halstead Bead, Inc. is wholesale only and sells findings, chain, wire, sheet & beads for the bridge jewelry segment.


Getting Your Jewelry on the Runway

In jewelry, Jewelry Business Topics on November 25, 2009 at 4:37 pm

Keren Peled of Keren Jewelry contributed to this blog based on her experiences with runway shows such as the Abaete Bryant Park show during New York Fashion Week, which is pictured here. Thank you!

Keren Jewelry's Tesana Necklace on Runway Mondel

People traditionally think of magazine advertising or a website when they market their businesses. Some jewelers are also finding publicity success through the fashion runway. Regional fashion shows are teeming with celebrities, socialites, reporters and industry insiders. What better place to be discovered?

Fashion weeks are popping up in metropolitan areas across the nation. These shows showcase established national designers as well as emerging indie talents against a backdrop of local cultural flavor.

Valerie Ostenak of VOSTENAKstudios was recently mentored through her first Phoenix Fashion Week by experienced designer Keren Peled of Keren Jewelry whose work has been in top runway shows in New York and Los Angeles multiple times.

“Participating in Phoenix Fashion Week was an incredible experience for me. . . from the initial meetings with Executive Director Brian Hill and Director of Styling Celestial Williams to the designer business seminars and ‘the show’ it was a fabulous foray into how fashion works…” said Ostenak.

Fashion shows are generally orchestrated by a management group that is responsible for the venue and promotion for the event. The management group is a good place to start for designers wanting to break into fashion since some shows offer seminars, social events or volunteer opportunities to help new designers make connections.

However, it is not show management that chooses accessories for the runway shows. Each clothing designer separately coordinates all aspects of their brief production including hair, make-up, and accessories. To get jewelry on the runway it must be presented to the individual designers participating in the show. …Click below to continue reading this article Read the rest of this entry »

Targeting Customers: The Key to Marketing Your Jewelry Business

In Jewelry Business Grant, Jewelry Business Topics on August 18, 2009 at 8:40 am

Know your audience. This simple principle is the basis of all marketing. Without targeted customers in mind, developing a marketing plan can seem very daunting. And without a marketing plan your efforts can become scattered and counterproductive to your image. Targeted customer groups will direct your energy into strategic, focused and successful marketing. This article will guide you through target customer identification and how to use your analysis as a tool for marketing campaigns.

So, who are your target customers? If you say, “women, aged 20-60 with middle to upper income levels,” then you have only scratched the surface of your customer analysis.

The biggest weakness we often see in our Jewelry Design Business Development Grant competition entries is the lack of targeted customer definitions. The above statement is not targeting. It describes an enormous population in this country with very little in common with each other. Moreover, targeting is more than just basic demographics like age and income. Jewelry is an emotional purchase. Targeting needs to include tastes, interests and self-image or “psychographics.” To be a successful marketer of your products, you must define your primary customer base in much greater detail.

It is true that your jewelry may appeal to a wide range of women. However, you should see that your designs sell best to a core group that has a great deal in common with one another. These commonalities will extend beyond just preferences in jewelry. To identify a primary target group it is a good idea to start with yourself. Your demographics, tastes and design style will likely appeal to people very similar to you. Try answering these questions about yourself and the majority of your clients.

  • What are your family situations?
  • Where do you live?
  • What are your career situations?
  • What are your primary social activities?
  • What are your hobbies?
  • What clothing stores do you frequently visit?
  • What are your definitions of a typical night on the town?

Now consider the following three example target groups defined by these parameters:

Young Urbanites

Women 22-30

  • Single, dating, perhaps have a roommate
  • Live in the city, most likely in apartments
  • Career-minded, educated and upwardly mobile
  • Socialize at work, bars, nightclubs, the gym, coffee shops ….Click below to keep reading the entire article Read the rest of this entry »