Archive for November, 2009|Monthly archive page

Getting Your Jewelry on the Runway

In jewelry, Jewelry Business Topics on November 25, 2009 at 4:37 pm

Keren Peled of Keren Jewelry contributed to this blog based on her experiences with runway shows such as the Abaete Bryant Park show during New York Fashion Week, which is pictured here. Thank you!

Keren Jewelry's Tesana Necklace on Runway Mondel

People traditionally think of magazine advertising or a website when they market their businesses. Some jewelers are also finding publicity success through the fashion runway. Regional fashion shows are teeming with celebrities, socialites, reporters and industry insiders. What better place to be discovered?

Fashion weeks are popping up in metropolitan areas across the nation. These shows showcase established national designers as well as emerging indie talents against a backdrop of local cultural flavor.

Valerie Ostenak of VOSTENAKstudios was recently mentored through her first Phoenix Fashion Week by experienced designer Keren Peled of Keren Jewelry whose work has been in top runway shows in New York and Los Angeles multiple times.

“Participating in Phoenix Fashion Week was an incredible experience for me. . . from the initial meetings with Executive Director Brian Hill and Director of Styling Celestial Williams to the designer business seminars and ‘the show’ it was a fabulous foray into how fashion works…” said Ostenak.

Fashion shows are generally orchestrated by a management group that is responsible for the venue and promotion for the event. The management group is a good place to start for designers wanting to break into fashion since some shows offer seminars, social events or volunteer opportunities to help new designers make connections.

However, it is not show management that chooses accessories for the runway shows. Each clothing designer separately coordinates all aspects of their brief production including hair, make-up, and accessories. To get jewelry on the runway it must be presented to the individual designers participating in the show. …Click below to continue reading this article Read the rest of this entry »