halsteadbead

Joy O and Studio 3579

In indie jewelry, jewelry, Jewelry Business Grant, Jewelry Trends, silver jewelry on July 9, 2009 at 12:16 pm

Joy O Designs has taken the accessories world by storm. The work of Joy Opfer is everywhere! Celebrities, stylists and fashion magazines have clamored to feature the smooth, simple aesthetic of Joy O jewelry pieces. Opfer has one of the most impressive press lists I have seen for a young designer.

My favorite design is the Lucky Necklace, but it is hard to choose. The Joy O collection epitomizes sophistication and modernity. The long lines, smooth arcs and hammered accents evoke architectural influence and California chic. Each piece is also fairly large and yet very lightweight thus making the jewelry quite wearable for long work days.

Joy O collections are sold on the company’s website and at Opfer’s flagship store in San Francisco, Studio 3579, located in the Mission Dolores district. Joy O has become a fashion fixture in the Bay Area since launching her designer jewelry business in 2005.  The company was also a finalist in the 2006 Jewelry Design Business Development Grant  competition sponsored by Halstead Bead Inc. We sure can pick ’em, if I say so myself!:)

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